Per-App vs. Per-Seat Pricing: Why 100 Users Should Cost $29/Month, Not $17,500

Key takeaways

• A user row in Postgres costs $0.00001, not $45/month. Per-seat pricing is an artificial tax that forces teams to share logins or lock out collaborators.
• Dojo charges $29/month per app—with unlimited users. Invite 10 teammates or 10,000 external clients for the exact same flat price.
• Fixed-price scaling with zero surprise bills. When an app needs more compute or background workers, you add a fixed $10, $20, or $40/mo process—never an uncapped usage meter.

The real math of 100 users on legacy SaaS

Look at what a 100-person company pays per year just to let employees view and update rows in a database:

• Salesforce Enterprise (100 seats @ $175/mo): $210,000 / year
• Zendesk Suite Professional (50 agents @ $115/mo): $69,000 / year
• Airtable Business (100 seats @ $45/mo): $54,000 / year
• Retool Business (20 builders @ $50 + 80 end users @ $15): $26,400 / year

None of those bills reflect the underlying compute or storage cost. A typical internal CRM, project tracker, or support inbox for 100 users runs comfortably inside a single web process and a few gigabytes of Postgres.

How Dojo prices by the resource, not the person

On Dojo, every Pro app is $29/month flat ($14.50/mo forever for Founding 50 accounts). That single flat price includes:

• 1 web process (with custom domains and automatic SSL)
• 10 GB managed Postgres with automated daily backups
• 50 GB file storage
• 2,000 monthly AI credits (with a hard spend cap so you never get a surprise AI bill)
• Unlimited team members, editors, and end users ($0/seat)

If your app grows and needs a dedicated background worker or extra web replica, you add a Small ($10/mo), Medium ($20/mo), or Large ($40/mo) process with one click. We never auto-scale your bill without your permission.